Lead Generation & Marketing Automation Specialist
Join Sogelink to drive lead generation and marketing automation in the Netherlands, shaping campaigns that directly impact growth and sales success.

⚠️ Important: For this position you must be fluent in Dutch and English.
Are you ready to take ownership of our lead generation and marketing automation initiatives in the Netherlands?
Join our Utrecht team and help us drive campaigns that fuel growth and sales success.
What will you do?
As Lead Generation & Marketing Automation Manager, you will report to our Group Marketing Manager and work closely with our sales teams. You will be responsible for designing, launching, and optimizing multi-channel campaigns, building automation workflows, and ensuring seamless integration with Salesforce.
👉Your main tasks:
- Create and manage multi-channel lead generation campaigns.
- Build and optimize automation workflows (segmentation, lead scoring, nurturing).
- Monitor KPIs and analyze performance to improve acquisition and conversion.
- Ensure smooth CRM integration and high-quality data management.
- Define and implement the lead generation strategy for the Dutch market.
What do we expect from you?
- At least 5 years of experience in lead generation, marketing automation, and CRM integration.
- Strong knowledge of tools like HubSpot, Marketo, Pardot, and Salesforce.
- Analytical, proactive, and results-driven mindset.
- Fluent in Dutch and English, both spoken and written.
What we offer
- Gross monthly salary between €3,800 and €4,100 (based on full-time).
- Annual bonus scheme.
- 28 vacation days, with the option to purchase more
- Pension scheme and health insurance contribution.
- Hybrid working (home and office).
- Laptop and phone provided
- Time and budget for training through our Sogelink Academy.
- Flexibility in working hours.
- Team events and strong secondary benefits.
Why work at Sogelink?
Sogelink is a European tech player combining technology and practice. Our software solutions make work in the construction, infrastructure, and mobility sectors easier, safer, and more efficient – from design to execution and management.
We are more than a software company: we are a team of engaged people working together, helping each other grow, and celebrating success as one. With short decision lines, an open atmosphere, and plenty of room for initiative, you will quickly feel at home with us.
Interested? Apply directly via the button or contact us for more information.

- Afdeling
- Sales & Marketing
- Rol
- Marketing & Communication
- Locaties
- Utrecht
- Status werken op afstand
- Hybride
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